[ September 03, 2026 ] The highly anticipated Sheriff's JEEPFEST has officially taken over Pickens County! Packed with thrilling off-road trails, obstacle courses, the massive downtown Show N' Shine, and community bonfires, it is the ultimate weekend for Jeep enthusiasts and spectators alike. Get the complete schedule, trail information, and event highlights. .

Visit Pickens has put together the perfect itinerary filled with off-road excitement, free community markets, and incredible live music. Here is a look at what is happening this weekend across the North Georgia Mountains so you can pick your plans and go.

THIS WEEKEND'S HIGHLIGHTS BY VISIT PICKENS

Thursday, September 3
Kick off JeepFest weekend this Thursday with a mix of local history, community fun, and great talent. Start the evening at Talking Rock Brewery to grab a craft pint and enjoy Open Mic Night at 5 pm. History buffs and craft beer fans will also want to check out the Drinking & History event hosted at Pendley Creek Brewery. Finish the night by gathering around the free JeepFest Concert & Bonfire at Home Base at 7 pm for live tunes and community spirit.

Friday, September 4
Friday brings the off-road excitement straight to downtown Jasper with the free JeepFest Show N' Shine at 4 pm. As the evening rolls in, enjoy free live music at local venues like Old Mulehouse and Cairn View Winery, or gather your smartest friends for Hard Hitting Trivia at Talking Rock Brewery at 7 pm. Cap off your Friday night with a rockin' performance from Boondock Saints at Rocco's Pub at 8 pm.

Saturday, September 5
Saturday is packed with vibrant markets, daytime adventures, and fantastic local music. Start your morning right by strolling through the free Jasper Farmers Market at Lee Newton Park at 7:30 am to pick up fresh produce and artisan goods. The afternoon offers plenty of free acoustic performances across the county, highlighted by a live set from Surender Hill at Talking Rock Brewery at 4 pm. For those looking for an evening thrill, brave the Haunted Jeep Trail at Haunted Hills Farm starting at 8:15 pm.

Sunday, September 6
Wind down an action-packed weekend by browsing the free Talking Rock Mountain Makers Market in downtown Talking Rock starting at 12 pm. Afterward, enjoy a relaxing Sunday afternoon of free live music featuring Connor Priest at Talking Rock Brewery at 2 pm. Do not miss the ultimate weekend wrap-up at the JeepFest After Party at Made with Love - Soulfood & More at 5 pm.

Ready for the complete schedule, times, and venue details? Discover the full calendar shared by Visit Pickens and plan your perfect weekend at Visit Pickens!